Master of Digital Marketing
Study Area
Business and Economics
Study Level
Postgraduate
University
The University of Melbourne
State
VIC
Course Detail
Campus
Parkville
Intake Time
February & July
Standard Duration
1.5 Years
About the Course
The Master of Digital Marketing will teach you how to design the digital customer experience, which digital metrics matter, how to apply customer analytics, how best to craft creative viral content, and best- practice examples from industry thought leaders. The course aims to equip graduates for a career in this rapidly changing area through a specialised suite of advanced subjects including Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing, combined with application through interaction with executives and the opportunity for internships. This program is academically rigorous, practically orientated and globally relevant.
Requirements
Average Score
IELTS
6.5 (no band less than 6.0)
Background Requirements
YES
The University of Melbourne
