Bachelor of Business (Marketing)

Study Area

Business and Economics

Study Level



RMIT University



Course Detail


Melbourne City

Intake Time

February & July

Standard Duration

3 Years

About the Course

earn more with core business studies and specialist marketing subjects. You'll examine markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing. Equipped with a degree that is relevant to countless industries, you'll graduate prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics. RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work in industry or on real industry-based projects. This degree combines core business studies with specialist marketing subjects and the option to choose additional sequences of study, including advanced specialisations in marketing, or subjects in other business or related disciplines.


Average Score


6.5 (6.0)

Background Requirements


RMIT University

Institute Ranking

#223 in QS World University Rankings 2021, #15 in Australia

Program Ranking