Bachelor of Creative Industries

Study Area

Media and communications

Study Level

Undergraduate

University

University of South Australia

State

SA

Course Detail

Campus

City West

Intake Time

February & July

Standard Duration

3 Years

About the Course

The Bachelor of Creative Industries provides you with the flexibility to pursue two or four areas of interest that will help you meet your career goals. You will study six core courses in the Creative Industries, including courses in business practice and entrepreneurship relevant to the Creative Industries sector. You will select your primary Industry Major, with the choice of selecting a second Major or two Minors. Industry Majors: Animation and Visual Effects (with Rising Sun Pictures) Explore a range of animation forms and techniques, including pixilation, 3D modelling and animation, character design and performance, and experimental storytelling. Gain an in-depth understanding of the core disciplines within visual effects, including compositing, tracking, dynamic effects and lighting. You will also have the opportunity to learn first-hand from VFX professionals at world-renowned Rising Sun Pictures, who have creative visual effects for blockbusters including Game of Thrones, Gravity, X-Men, Days of Future Past, The Great Gatsby, and the Harry Potter series. Comicbook Creation (with Writers SA) Learn how to create and analyse storytelling techniques in oral, textual and visual forms as you develop an in-depth understanding of the historical, theoretical and cultural nature of comics, graphic narratives and cartoons. Tell your own stories as you participate in illustration animation studio courses, and develop your skills in idea generation, design methodology, sequential storytelling skills and image-making to create your own graphic novel. Communication and Media (with the Department for Innovation and Skills) Build your knowledge and skills in media relations, social media management, communication, media technologies, public relations and professional writing. Learn how to apply these principles to develop strategic and integrated communication plans. Contemporary Art Studies (with Guildhouse) Explore the foundational concepts of art theory and practice. Expand your knowledge and skills in contemporary art disciplines such as ceramics, drawing, glass, jewellery and metal, new media arts, painting, printmaking, sculpture, textiles, and contemporary art history and theory. Learn in custom-built studios and workshops on-campus and be taught by practicing artists, highly skilled teachers and academics. Creative Writing and Literature (with Writers SA) Examine creative writing techniques across fiction, poetry, creative non-fiction, autobiographies, essays, and plays. Discover the interplay between writers, readers and texts, and how literature both informs and challenges social constructs through the notions of narrative, genre and canon. Produce your own creative and analytical literature under the guidance of professional writers and poets. Digital Media Develop your knowledge of design principles, using industry-standard software to analyse, design and create a variety of digital media across print, video, web and mobile platforms. Develop essential skills in graphic and web design, video and audio production, and digital storytelling. Festivals (with Festivals Adelaide) Gain industry-specific skills for festivals management including devising budgets, effective programming, management systems and software, artist and volunteer management, and audience development. Develop an understanding of festival genres and their history, along with the importance of curation and sustainability for seasonal growth. Learn about the cultural and economic impacts of festivals locally and globally, and participate in an immersive placement experience during your studies. Film and Television (with Channel 44) Immerse yourself in the theory and practice of film and television and explore its communicative and creative possibilities. Ranging from documentary and narrative film through to experimental work, develop storytelling skills, production values and the creative use of formal elements and techniques to engage and entertain an audience. From conceptualisation to post-production, gain hands-on experience and insight into the production cycle and learn what it takes to develop content for the screen. Games Design and Production (with Mighty Kingdom) Build your expertise in games and interactive media design, along with skills in project management for game development, storytelling, and user experience and user interface design. Complete an internship in your final year of study, working alongside professional game producers. Performing Arts Create live music and drama performance and produce aural and visual media using the latest digital technologies and production facilities. Develop your own creative practice within a global context and in a collaborative environment guided by industry practitioners. Screen Studies (iwith the Adelaide Film Festival) Explore the different creative contexts that shape film-making and contemporary screen cultures. Engage directly with the world of screen curatorship and film festival programming. Learn about Hollywood and the global diversity of film and media. Study contemporary world cinemas, screen media authorships, popular genres, experimental media and the age of digital convergence. Social Media (with KOJO) Study South Australia’s only social media major. Learn how to develop social media campaigns and online content, and understand how to manage and interpret social media data, optimisations and metrics. Develop your digital writing skills, ability to align social media platforms to target audiences, and knowledge of how to grow and manage online communities. In addition to your Industry Major, you will select a second Major OR two Minors. You can select a second industry major from the list above, or one of the following options, which will make up eight courses of your degree: Cultural Studies Design Studies English Language Event Management Innovation and Entrepreneurship Journalism Marketing Sports Management Tourism Management The following are the Minor options. Each make up four courses of your degree: Aboriginal Cultures Animation and Visual Effects Commercialisation and Law Communication and Media Contemporary Art Studies Cultural Studies Digital Media Film and Television Human Resource Management Innovation and Entrepreneurship Journalism Legal Studies Management Social Media.

Requirements

Average Score

IELTS

IELTS total [6.0] IELTS reading [6.0] IELTS writing [6.0]

Background Requirements

NO

University of South Australia

Institute Ranking

"#295 in QS World University Rankings 2021, #17 in Australia"

Program Ranking