Master of Advertising

Study Area

Media and communications

Study Level

Postgraduate

University

RMIT University

State

VIC

Course Detail

Campus

Melbourne City

Intake Time

February & July

Standard Duration

2 years

About the Course

This innovative degree provides you with an industry-focused analysis of advertising and marketing communication by engaging with academic and professional sources from around the world. You will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities. Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries. On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.

Requirements

Average Score

at least GPA 2.5/4.0

IELTS

6.5 (6.0)

Background Requirements

No

RMIT University

Institute Ranking

#223 in QS World University Rankings 2021, #15 in Australia

Program Ranking

#4 in Australia for Communication and Media, #44 in the world. *QS World University Rankings by Subject 2020