Master of Marketing

Study Area

Business and Economics

Study Level

Postgraduate

University

RMIT University

State

VIC

Course Detail

Campus

Melbourne City

Intake Time

February & July

Standard Duration

2 years

About the Course

An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing effort. You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies. This program will enhance your ability to: obtain promotion to a more senior position be more effective in a marketing role contribute more to specific marketing activities. Career destinations include: marketing management brand management and consulting stakeholder engagement and reputation management strategic marketing and consulting product management integrated marketing communication management market research, market modelling, forecasting and analysis pricing and promotions research product testing and product innovation.

Requirements

Average Score

at least 50%

IELTS

6.5 (6.0)

Background Requirements

No

RMIT University

Institute Ranking

#223 in QS World University Rankings 2021, #15 in Australia

Program Ranking