Master of Marketing

Study Area

Business and Economics

Study Level



University of Wollongong



Course Detail


Wollongong, Sydney

Intake Time

March, July

Standard Duration

1.5 Years

About the Course

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity. This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills. For a 2 year program, this degree can be combined with a second master’s degree from Sydney Business School.


Average Score


6.5 overall and individual band scores of 6

Background Requirements


University of Wollongong

Institute Ranking

"#196 in QS World University Rankings 2021, #10 in Australia"

Program Ranking