About the Course

The Master of Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners. Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques. Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams. Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.

Institute Ranking

#40 in QS World University Rankings 2021, #2 in Australia

Program Ranking

#3 in Australia for Sociology, #21 in the world. *QS World University Rankings by Subject 2020